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Contact:
Abi O’Donnell
abigail.odonnell@hillandknowlton.com
(312) 202-6554

PITA NEVER LOOKED SO GOOD
Old London® Announces Introduction of Healthy Pita Chips

Tulsa, OK (April 18, 2007) – Old London® announced today they are shaking up snacking by introducing a new line of pita chips. The brand decided to launch this new line in response to consumer demand for a more flavorful, healthier snack. Old London Pita Chips, in whole grain, lightly salted and garlic varieties, are currently shipping to stores.

All three pita chip varieties are baked, not fried, and have fewer calories and 70 percent less fat than the leading brands of potato chips. In addition, they have 0 grams of trans fat, no cholesterol and are low in sugar, providing consumers with some healthy, new choices they don’t have to feel guilty about enjoying. Old London Pita Chips are baked from authentic pita bread, giving them a genuine, home-baked flavor.

In addition to being health conscious, consumers’ palates are expanding to include more ethnic flavors and cuisines. Always listening to the consumer, Old London developed this product to meet the growing consumer demand.

“As a leader in the category, we are constantly talking with our consumers to find out what they are looking for in the cracker aisle. Increased flavor and health were top priority; we wanted to create something that would fit both needs,” said Chris Gunsch, director of marketing for the Old London brand. “Old London Pita Chips have a crisp bite and delicious, flavorful taste that everyone is sure to love.”

Old London Pita Chip varieties provide versatility; great by themselves, but also perfect for dipping because of their crisp texture and small shape. The three flavors can be easily paired with almost any cheese, dip or topping, making them ideal for every occasion.

The pita chip brands fit into the Old London family of healthy, baked snacks that are on trend with the way Americans are thinking and eating today. In addition to the pita chip line, Old London has a large snack portfolio that includes Melba toast, Melba snacks, bagel chips, International toast, croutons and waffle snacks. All products can be found at club, grocery and retail chains nationwide. For recipes and more information, visit the website at www.oldlondonfoods.com.

About Old London
Old London was founded in 1932 as Devonsheer Melba Company. Eventually, Devonsheer Melba Company became part of the Old London Foods brand name to form a larger array of Melba products. Old London Foods has over 20 different flavors available in Melba Toasts and Rounds. Old London, a brand you can trust for great flavor and consistent quality, carries a wide variety of crunchy taste-sensations.

About Nonni’s Food Company
Founded in 1988, Nonni’s Food Company is also home to other premium quality brands including Nonni’s Biscotti, New York Style and Old London. The Nonni’s Biscotti brand uses the original family recipe including real eggs, butter and gourmet bittersweet chocolate that gives the biscotti a light, crunchy texture that is delicately sweet. The New York Style snack line includes Bagel Crisps and Pita Chips; wholesome snacks that capture the tastes found in traditional New York City’s bakeries. Old London serves up great snacks and light lunches with its core melba toast products. More information can be found at http://www.nonnisfoods.com.