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Contact:
Tracy Straub
tracy.straub@hillandknowlton.com
(312) 202-6553

OLD LONDON INTRODUCES NEW AND IMPROVED 2009 SNACK LINE-UP
∼Leaders in healthy snacking announce arrival of new Melba Snack™ & Melba Toast™ flavors and JJFlats Flatbreads™∼

TULSA, Okla. (February 25, 2009) – Old London® brand, producer of the classic Melba Snacks™, is adding fresh customer appeal to the cracker aisle with its most extensive introduction of new products and flavors in company history. The brand has recently rolled out new JJFlats Flatbreads™, four bold Melba Snack™ flavors and two tasty Melba Toast™ flavors in response to consumer demand. Most products in the Melba line are now made with all-natural whole grains

“Consumers know and trust our brand, but are still looking for enhancements to flavor and nutrition,” said Chris Gunsch, director of marketing for Old London. “We retained the same wholesome core snacks with the signature crunch and health benefits consumers expect, but looked for a greater and more widespread appeal with new flavors and higher nutrition standards.”

Melba Snacks™, the classic round crackers consumers love, are now available in three new flavors: Spicy 3 Pepper, White Cheddar and Sea Salt. Old London has also enhanced the flavor of the Melba Snacks™ Roasted Garlic & Herb, Whole Grain and Sesame products. With their signature crispy crunch, the crackers have stayed true to their healthy nature. Melba Snacks™ are made with whole grains and all natural ingredients, making for a low calorie, low fat treat

“Melba Snacks are known for their satisfying crunch and complimentary taste with a range of food pairings,” said Gunsch. “The new flavors are delicious and great for a quick, wholesome snack or light lunch right from the box.”

Melba Toast™ has experienced an appetizing makeover with two new flavors: Sourdough and Rosemary & Olive Oil. All flavors in the Melba Toast™ product line are made with all-natural ingredients, making them a delicious, smart & convenient snacking choice. Their new packaging is sure to catch the consumer’s eye with its stronger focus on nutrition benefits.

“We found consumer demand for creating new and exciting flavors to be overwhelming,” said Gunsch. “Our classic flavors will always be around as snacking staples, but we also are catering to the desire for something new and still healthy with an authentic, fresh-baked taste. JJFlats and our new-and-improved Melba products are perfect for special entertaining occasions, or make a great ‘healthier-for-you’ snack alternative.”

JJFlats Flatbreads™ is an artisan flatbread baked in a traditional New York bakery available in the cracker aisle. These light, crispy flatbread crackers are made with all-natural ingredients including whole grains, and topped with a mixture of seeds and spices. They are ideal to serve with dips or creative toppings, and also go great with soups & salads. JJFlats™ are currently available in four flavors: Everything, 7 Grain, Sesame and Roasted Garlic.

“JJFlats were created out of a consumer need for wholesome yet savory appetizer solutions,” said Gunsch. “Delicious enough to eat on their own, JJFlats also provide the perfect base for serving up crafty snacks, while remaining all-natural for the health-conscious consumer.”

Melba Snacks™, Melba Toast™ and JJFlats Flatbread™ are available at grocery retailers nationwide

For more information or to place an order, call Old London Foods at 877-295-0289

About Old London
Old London was founded in 1932 as Devonsheer Melba Company. Eventually, Devonsheer Melba became part of the Old London Foods brand name to form a larger array of Melba products. Old London Foods has over 20 different flavors available in Melba Toasts, Melba Rounds and other snacks. Old London, a well-respected, trusted brand, produces a wide variety of high quality products. More product information can be found atwww.oldlondonfoods.com.

About Nonni’s Food Company
Founded in 1988, Nonni’s Food Company is also home to other premium quality brands including Nonni’s Biscotti, New York Style and Old London. The Nonni’s Biscotti brand uses the original family recipe including real eggs, butter and gourmet bittersweet chocolate that gives the biscotti a light, crunchy texture that is delicately sweet. The New York Style snack line includes Bagel Crisps and Pita Chips; wholesome snacks that capture the tastes found in traditional New York City’s bakeries. Old London serves up great snacks and light lunches with its core melba products. More information can be found at www.nonnisfoods.com.